Building Better Brands

Crafting clear and engaging brands and brand stories

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We are a mission driven brand- and marketing studio


In a time when people hate advertising but love brands, authentic connection is everything. We deliver market share growth by combining business strategy with psychology and analysis with creativity. We make your brand connect on a deeper level.

We create new brands and re-imagine existing brands to help you stay ahead in a rapidly changing world. We build from the core, your company’s ‘reason to exist beyond making profit’, because nothing brings brands, teams and clients closer than moving towards a shared vision. We put our hearts into the brands we build, so that your audiences will too.

 

How we work

 

1. Research

Examining your stakeholders, environment and materials

2. Strategy

Determining your purpose and positioning

3. Creation

Creating the visual and verbal assets to support your brand

4. Activation

Engaging and persuading your audiences

 
 

 Testimonials

  • Jouk Pleiter

    Backbase, Founder & CEO

    Elwin and his team did a great job helping us to move our internal and external communications / story telling to the next level.

    Keywords: Smart, Empathy and Passioned about the work they deliver.

  • Tim Rutten

    Backbase, CMO

    Elwin is a one-of-a-kind brand and overall marketing strategist whom I can highly recommend after having been a client multiple times. He will simply not stop until he gets to the essence of what you're trying to achieve and the purpose it serves. In his own unique way - he will challenge you to be more crisp than ever before - and take the leap forward to bring it to life in an "out there" and differentiating approach.

    Want to stand out and have fun while building together? Seek no further. He's your guy!

  • Kiliaan Toorenaar

    Close, Founder & CEO

    Elwin’s strategic marketing advise has been valuable to Close’s success since our early concept stage.

    After sharpening our initial positioning, brand and product design, Elwin educated us on the event industry dynamics, sharpened our sales-decks and successfully landed our launching customer contracts with A-list event companies from his network. Furthermore he assisted in creating a compelling investment pitch deck that successfully raised our first 3 million euro funding.

    I would highly recommend working with Elwin for his clear sense for persuasive marketing communication, his vast marketing experience and network and his persistence to continue to push for maximum results!

  • Stein Fortuin

    Varias, Founder & CEO

    In the short period I have worked together with Elwin, he impressed me with his clear vision. For our current project, he managed to articulate our brands mission and purpose clearly, including a supporting marketing strategy. Doing that within the strict time restrictions we had for this project is quite admirable.

    Not only that, he also advised us on to further improve our event format. His background in, and knowledge of, both brand strategy and the event business was clearly noticeable, and made him confident in his advice and feedback.

    I would definitely recommend working with Elwin!

  • Gert-Jan van Wijk

    ListNRide, Founder & CEO

    Elwin has been of great help in a crucial stage of our company. After a positive proof-of-concept, we asked Elwin to advise us on growing a user-base on our platform as well as attracting funding for our marketing and operations. He advised us to take the crowdfunding route and supported us building the campaign and prepare our brand and touchpoints for it.

    The crowdfunding succes exceeded our expectations. We grew a passionate bike sharing community, secured plenty of seed-funding and attracted attention from all relevant press. Bonus; as our funding largely came from bike enthousiasts who would use the platform themselves, we have the best brand ambassadors we could ever wish for!

    We would advise working with Elwin to anyone if you have the chance. He is no-nonsense, smart, driven and above all; a lot of fun to work with!

  • Florian Eckelmann

    Neonsplash, Founder & CEO

    Elwin is a well educated and highly intelligent entrepreneur who does not aim lower than achieving excellent results. Due to his eclectic business experience and educational background, Elwin has the ability to quickly solve complex problems in the search of an unilateral win win for all parties involved. Most striking about Elwin however, is his loyalty, long breath and from the ground up positive attitude.

  • Alexander Broekman

    Superconnectors, CEO

    For the setup of Superconnectors (a high end international connections event) we really needed an all star Branding expert, since we need to go into the world with a bang.

    We had very little time and needed someone that could really quickly get to the essence and at the same time help us translate that essence into video, website and press release packages.

    I know, a lot to ask… but Elwin really delivered.

  • Julius Bachmann

    Journey, Founder & Executive Coach

    Elwin is a great sparring partner in brand and marketing strategy as he is both smart and kind. He helped me laser-focus my business purpose and express my brand and storytelling in a way that is clear and appealing.

    For my marketing he helped me identify the tools best suited for my goals and target audience - as well as suiting my personal qualities - and how to leverage them for max performance. Writing content is one of the main pillars we chose, not only is it super effective in attracting new clients, I notice it helps me develop myself also.