Announcing the annual music awards

Client

3FM is a national radio station in the Netherlands, programming rock, indie and pop music. Annually in March/April they host the 3FM Awards, celebrating the largest Dutch musicians. Visit site: npo3fm.nl

Challenge

3FM asked us to produce the idea video to announce the annual 3FM Awards show, in collaboration with Corrino media. The theme of the award show this year was “gold”, which had to be incorporated in the media, other than that the briefing was to create a visually stunning and compelling video that would draw attention and stand out.

Work

To incorporate the theme “gold”, we borrowed the paint shooter technology of Neonsplash and had custom gold coloured paint produced, to cover each of the nominees in gold. The clean settings of a recording studios and private home of the artists made the visual effect extra compelling. We were grateful for the pleasant collaboration with nominees Jacqueline Govaert, Chef’Special and Great Minds.

Impact

As the commercial has a strong element of surprise, it performed very well online and on TV and exceeded the goals on all metrics. A nice bonus; this video was a lot of fun to make for both the production team and participating artists.